Studio by Georgie xoxo - Portfolio

A body of work, built over seventeen years.

I've spent the past 17 years building creative worlds online, from a handmade brand grown from my bedroom, to a global community, an arts education platform and a collection of digital projects for thoughtful organisations and creators.  

Each chapter has taught me something different about storytelling, aesthetics, audience, discoverability and the art of building something people want to return to.

Through my portfolio, I want to share a glimpse into that work and the worlds I've built, the communities I've nurtured, and the experience I now bring into my Studio.

Not just what I've made and what it taught me.

I don't want to just manage your content.
I want to learn its story.

Before I write a single word or create a single pin, I immerse myself in your world.

 I listen to your podcast episodes the way a musicologist listens to a symphony, for theme, for motif, for the thing beneath the thing.  

I read your writing the way an art historian reads a painting by looking closely at context, composition, symbolism and the tiny details that can suddenly make the whole picture make sense.

I want to understand what you are saying, why it matters and what makes your work unmistakably yours.

No two pieces of work I create are ever the same, because no two people I work with are ever the same.

I don't believe meaningful work can be reduced to a template or squeezed into a formula. Instead, I bring curiosity, intuition and creative discernment to each project, allowing your particular voice, values and way of seeing the world to shape what I create.

And above all, I genuinely care about the work entrusted to me.

I bring 17 years of aesthetic training, creative entrepreneurship and digital experience to every project, alongside the attentiveness of someone who understands that your work is more than just content. 

It is something you've poured yourself into. And I treat it accordingly.

WHAT MAKES ME DIFFERENT

I look for patterns,
not just trends

Most content strategists are looking at what happened last week. However, my training in art history and musicology has taught me to look a little further back (or sometimes a lot!)

I've spent years studying the ways human beings create, respond to and preserve meaning, and how visual languages emerge, how cultural movements take shape, how certain stories endure and why some ideas continue to speak to us centuries after they were first created.  

That perspective quietly shapes the way I approach digital work. I'm less interested in asking “What's trending right now?” and more interested in asking:

“What is distinctive about this work, and how can we help more people discover it?”

Because trends move quickly but meaning has a much longer life. This is why I am drawn to platforms and forms of content that create a lasting digital trail such as: Pinterest, Substack, blogging, podcasts, YouTube and beautifully considered evergreen content.  

Not because they are the fashionable choice, but because they allow good ideas to compound, accumulate and remain discoverable long after the original moment has passed.  

And it is why I never want to approach your work as a collection of posts to be processed. Rather, I want to understand the larger picture from the ideas, values, stories and aesthetic language that make your work yours which can then build a digital presence that reflects it faithfully. 

17 years of proof that this approach works.

Everything I have shared above was not learned in a classroom or a corporate agency. It was learned by doing, by building, grieving, pivoting and beginning again. Here is the work that taught me everything I know.

Founder · Blogger · Content Creator · 2009–present

The Birth of Georgie xoxo

A long-running creative lifestyle platform exploring literature, art, chronic illness, enchanted living and slow creativity, built over 17 years into a genuine community of devoted readers. Home of my upcoming dysphagia cookbook and gastroparesis recipe archive. Proof that showing up consistently, authentically and beautifully compounds into something extraordinary over time.

Skills 

Founder · E-commerce Manager · 2010–2020

Beauxoxo

Built an international handmade accessories brand from my bed — featured in Teen Vogue, Elle and Cosmopolitan, worn by Little Mix, championed by Zoë Sugg. Every element of the brand, the customer experience, the online presence and the community was created and tended by hand. A decade of proof that beautiful things can be built quietly, sustainably and with soul.

Skills 

Founder · Educator · Creative Director · 2020–present

Academy of the Enchanted Arts

Built an entire online learning world from nothing — curriculum, courses, retreats, membership, community, brand, website, content strategy and newsletter. A living, breathing ecosystem devoted to art history, myth and enchanted living. This is what I can build for you.

Skills 

Social Media · Pinterest · Platform Design · Community · 2020–present

Client & Consultancy Work

Supported purpose-led businesses, charities and creative entrepreneurs across the wellbeing, education and creative sectors with social media strategy, Pinterest management, platform design on Podia and Zenler, newsletter creation and community management. Including ongoing work with Soroptimist International and Fresh Thoughts.

Skills